Stakeholder Feedback

The information within this report covers topics based on GRI indicators and relevancy to our business and our stakeholders. As we selected content, we assessed key issues in our industry and engaged with stakeholders to understand their concerns, questions and feedback. This dialogue gives us a picture of future topics of interest to our stakeholder groups and helps us understand which issues to anticipate or address and which questions we can help answer.

We engage with stakeholders who have an active role or stake in our business, as well as those who help us improve as a company and are looking to engage in constructive dialogue.

         
Stakeholder How Hormel Foods engages Stakeholder interests How we respond to their interests Ongoing results of engagement
 

Employees (current, prospective and retired)

Biennial engagement survey

Intranets(daily)

Newsletters (Inside Hormel Foods magazine)

Annual town hall meetings with the CEO and senior executives at various plants

Departmental meetings

Annual performance reviews

Recruitment tours (college campuses, job fairs)

Taste tests

Retiree website

Company information, vision, employee and retiree benefits, compensation, diversity, employee safety, community outreach

Include benefits information in materials for employees and in the CR Report

Measure and include safety and demographic data in the CR Report

Hold annual Road Show meetings to help communicate the vision to employees at all levels

Improved safety

Increased employee retention, engagement

Improved communications of company vision and motivated employees

Community support and retiree engagement/involvement

 

 

Retailers

Conferences

One-on-one meetings

Facility and farm tours

Sales meetings

Food safety, healthy food, innovation, food prices

Integrate customer feedback into product development

Provide relevant information through Responsibility Post newsletter

Respond to questionnaires

Connect customers with internal experts on particular subjects

Increased understanding of the business and practices

Demonstration of our best practices

Identification of risks and opportunities

Development of retailer relationship

 

Suppliers

One-on-one meetings

Supplier Quality Management System

Supplier site tours

Supplier site audits

Standards required to remain/become a supplier of Hormel Foods

Created Supplier Responsibility Principles

Recognize top suppliers through annual awards

Participate in ongoing dialogue

Improvement of quality from suppliers

More accountability for suppliers

Improvement of supplier relations

Improvement of supply base

 

Investors/analysts

Rankings, questionnaires

One-on-one meetings

New product development, food prices, commodity costs, code of ethics, governance, environmental impact

Respond to multiple questionnaires or verification of data from analyst compiling rankings and indices

Correct information

Benchmark data

 

Consumers

Consumer hotline

Twitter: @HormelFoods, @SPAMbrand

Facebook:
Hormel Foods Recipes, brand sites

Food safety, healthy food, food prices

Answer questions through hotline, Twitter handle

Provide more proactive information and take suggestions through Twitter handle

Provide more recipes and coupons

Improved consumer loyalty

Correction of misinformation

Helpful suggestions for how to improve our business

Better understanding of our consumers’ concerns and likes to help provide the best products on the market

 

Government

One-on-one meetings with members of Congress and staff, regulatory agencies

Public forums via panels

Plant tours for elected officials

Engagement in associations, subcommittees

Reports and regulatory filings

Hormel Political Action Committee

Commodity costs, animal care, food safety, local community concerns, regulatory climate

Updates to management on key issues

Engage in ongoing dialogues on these issues
 

Better understanding of our practices and processes

Communication of our culture, commitment to community and impact we have on the industry and in communities

Positive business policies

 

Philanthropic partners

Charitable Trust Committee

Conferences

Disaster response, matching gifts

Plant community donations

One-on-one meetings and visits

Hunger relief in local communities where we have operations

Developed more formal hunger and community giving strategy

Encouraged plant managers and employees to become involved in local hunger-relief efforts

Engage in social media to support partners

Formal hunger strategy

Employee engagement

Community involvement

Relationship building in communities

 

NGOs

Annual meetings with the Consumer Federation of America

Biannual meetings with Interfaith Center on Corporate Responsibility (ICCR)

Animal care, water, standards for suppliers, human rights, food deserts, cost of rising food prices, global food system, food safety

Consider topics raised in our reporting and operating practices

Maintain ongoing dialogue to incorporate a variety of changes to business practices and explanation of business practices

Improved two-way conversation about industry and business practices

Identification of risks to the business or larger issues in the industry

 

Communities where manufacturing facilities are located, international communities suffering from malnutrition

Representation and participation in community organizations (meetings, volunteering)

Sponsorships

Plant community donations

Community events

Local media relations

Visits to Guatemala

Community involvement, philanthropy, environmental impact from operations

Hold meetings to discuss local concerns

Invest in community infrastructure

Discuss food safety and health and nutrition during trips to Guatemala

Developed product to help address malnutrition in children internationally

Relationship building in communities

Employee engagement

Positive corporate reputation

Larger number of community groups engaged

         

In addition, Hormel Foods is part of an advisory group commenting on a Global Social Compliance Program from The Consumer Goods Forum. This program focuses on supplier responsibility and the steps necessary for a successful accountability program.

For more information about which topics are most important to our stakeholders and to our business, please view the Materiality Assessment.